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Only a few of us residing in Finland have heard of Zanjan, a city of nearly 400 000 inhabitants in the northwest of Iran. The image we attach to it has little to do with reality -a rich heritage of astonishing handcrafts and an incredibly tasty cuisine. Too often the scandal-oriented media shapes our worlds and defines people’s destinies. Vahid Mortezaei, a Zanjan-origin food designer residing in Helsinki, knows that it takes colossal amounts of courage and determination to break these stereotypes.