Typography
www.mycupoft.fi
Iso Roobertinkatu 34, Helsinki

T-shirts are great aren’t they? Utilitarian, unisex and ever-present, the humble tee is probably the single most-worn item of clothing in the world. Obviously you can go to your ubiquitous and unoriginal H&M or Intersport stores to make your sartorial fashion statement, or you can go for something rather more individual. My Cup of T is a T-shirt store located in central Helsinki. It’s small, cosy and stocks tees that you just won’t find in any other store in Finland.

“We order a maximum of eight T-shirts per design,” Mirka Markkula a.k.a. the ‘boss lady’ told 6D, “in keeping with our philosophy of promoting individual style.” The store stocks just a few brands – the American label Threadless is their biggest seller, along with British brand Trainer Spotter and Hell Yeah amongst others. My Cup of T is the only place outside the UK where you can find the latter brand.

According to Markkula, there is no typical customer for the shop, which opened two years ago. “In Helsinki we have a lot of different people – hipsters, rock’n rollers, punks,” she says. “We sponsor dancers, BMX bikers, skaters, musicians and photographers. Our customers encompass all these interests and more. We’re part of Helsinki’s Design District and we also have tourists who always come into our store when they visit town.”

You can check out a few designs on the My Cup of T website or join their Facebook group. “We can do mail order for people who don’t live in Helsinki,” Markkula says, but be quick - with limited stocks it’s the early bird that catches the tees.

Nick Barlow
Pauli Juppi